These are the type of links that are from external websites and is used by your own personal website. They are often known as ‘incoming’ or ‘external links’.
If another website is linked to your content, it provides an information to the search engines that the site used by you is very helpful and reliable. This type of link improves your ranking in search results. If put simply, backlinks are like online references.
The more high-quality backlinks you draw from influential sources, the higher your rank on Google is likely to be. However, not all backlinks are helpful—backlinks from junk or off-topic pages can be poorer than useless.
A balanced combination of backlinks is beneficial for SEO success.
Why Do You Need Different Types of Backlinks?
Google is not needed to find out how many different types of backlinks do you have in real. It also checks from where these links are derived, where was this improved and how was it improved. For this reason, having a backup of several types of backlinks are highly important.
A good mixture of link types looks more normal and safe to Google.
If your site have a single type of link—e.g., all from blog comments—it may look doubtful. But if you have numerous kinds of backlinks from various websites, it shows your website is obviously well-liked.
Now, let’s discuss the primary types of backlinks you should focus on.
1. Editorial Backlinks
These are the high-level backlinks. You don’t even ask for them—they’re given to you naturally when someone finds your content beneficial since they believe it is.
Example:
You make an outstanding blog post of SEO tips. A large marketing website finds it useful and connects to it within one of their posts.
Why it’s good:
It’s natural, free, and from credible websites. Google prefers these types of links.
How to get them:
Create valued, exclusive content such as blog posts, infographics, videos, or tools that people will be ready to share.
2. Guest Posting Links
This includes writing articles for other sites in your niche. In exchange, you have a link to your site in the post.
Example:
You write an article for a technology blog and link from that post to your own blog.
Why it’s good:
You get to add your expertise and earn a backlink as well.
Tip:
Write for established, high-valued sites at all times. Never send guest posts to spams guest post farms.
If you work with local SEO company in Johns Creek, they can help you in communicating local media and blogs for guest post.
3. Directory Backlinks
These links are from directories where you put your business name, address, and website.
Example:
Your company is included on Yelp, Yellow Pages, or a local commercial website with a link to your homepage.
Why it’s good:
They are brilliant for local SEO, mainly if your business provides to a specific location such as Atlanta.
Tip:
Make sure your brand name, address, and phone number are reliable all over the place to see improved results.
4. Social Media Backlinks
When you post your blog or website on social media sites such as Twitter, Facebook, LinkedIn, or Instagram, that referred to as social backlink.
Why it’s good:
Even though majority of social media links don’t pass significant “SEO juice,” they send traffic to your site and get it seen.
Bonus:
If more people notice what you’ve created, you may receive more genuine backlinks from news sites and bloggers.
5. Forum and Community Links
If you’re active on a forum like Reddit, Quora, or a niche community, you can link to your site when replying to a question or helping someone.
Example:
Someone asks about SEO tools, and you point them towards your blog post that relates the best tools.
Why it’s good:
These links drive targeted traffic flow. Just don’t spam or do too much of it—you should make the links helpful and appropriate.
6. Profile Backlinks
Most sites allow you to have a user profile. Many of these let you to contain a link to your site.
Example:
You make a user profile on Medium, GitHub, or Behance and include a link to your site.
Why it’s good:
They are simple to use and perfect for beginners. Although not the most powerful kind of link, they do add variety to your backlink portfolio.
7. Brand Mentions and Unlinked Backlinks
Sometimes, someone mentions your brand or business name in an article—but doesn’t link to your site. These are called ‘unlinked brand mentions’.
Tip:
Use tools to find mentions of your name online. Then reach out to the website and politely ask them to add a link.
Why it’s good:
You’re turning existing advertising into useful backlinks.
If you’ve worked with a local SEO agency in Atlanta, they will be able to track and convert these brand mentions into actual links.
Bonus:
A qualified SEO specialist in Johns Creek can help you find unlinked mentions of your business and convert them into working backlinks.
8. Press Release Backlinks
When your business introduces a new product, service, or event, you can distribute a press release on PR platforms.
Why it’s good:
These can generate links from news websites, business blogs, and even Atlanta local news.
Tip:
Ensure your press release is newsworthy and has links to significant pages on your site.
How Many of These Types of Backlinks Do You Require?
There isn’t a magic figure. But what you need instead is a variety and an assortment that is high in quality. You don’t want a hundred or so spammer links from lower-tier sites. What you want instead are:
- A combination of high-quality editorial and guest post links
- Local directory and citation links (for local businesses in particular)
- Active social share
- Useful community and forum links
- Press releases and brand mentions whenever possible
A wise local SEO company in Johns Creek will assist you in concentrating on acquiring the appropriate types of backlinks rather than more of them.
Final Thoughts
Backlinks are most critical to SEO. It’s not merely a matter of quantity—it’s the quality of backlinks you have. By blending types of backlinks, you cause your website to appear more credible to Google and improve the chances of it ranking higher.
If you don’t know where to begin, or you would like quicker results, having a SEO specialist in Johns Creek work on your campaign can be a huge advantage. They know the local climate, where to create links, and can cause your site to expand correctly
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June 6, 2025