SEO Transformation: 37.8% Traffic Growth for a Luxury Flatware E-commerce Brand
This company sold handmade forks, knives, and spoons. Their products were beautiful, strong, and made for people who enjoy fine dining and stylish kitchens.
Brand Type: Small Artisan Business
Location: Atlanta, USA
Industry: E-commerce For Handmade Kitchen Products
Products: Luxury flatware and kitchenware made by hand
Target Audience: People who want high-quality, handmade tableware
Challenges For Artisan Business
The company had good products but faced these problems:
Very few people visited their website through Google
The website didn’t show up in search results
Many important keywords were missing from their pages
The website had errors and was slow on mobile phones
The blog had very little useful content
The company had very few backlinks (mentions from other websites)
Before SEO
Before starting SEO work:
They had about 3,250 monthly visitors from search
Only around 80 keywords were showing in Google
Product pages were not written for search engines
The website had no structured data to help Google understand the pages
Their blog wasn’t helping bring traffic
Technical errors made it hard for Google to crawl the site
They had a low number of backlinks from trusted websites.
Objectives For Artisan Business
Get more people to visit the website through Google
Improve keyword rankings for product-related searches
Fix technical website issues
Make the brand more visible across the U.S.
Our Approach
Which Help Artisan Business to reach new heights
• Fixed broken links and made the site easier to use on mobile
• Made the site load faster
• Added sitemap and robot files to help Google read the site
• Updated all product pages with better titles and keywords
• Wrote new meta descriptions and added missing headers
• Linked pages to each other to improve navigation
• Wrote new blog posts every month with search keywords like:
1. “Handcrafted tableware USA”
2. “Luxury artisan flatware”
3. “Handmade cutlery sets”
• Reached out to bloggers to get quality backlinks
• Added the brand to U.S. business directories for better trust
SEO Solutions That Drive Atlanta Businesses Forward
Atlanta Search Engine Optimization Company Is Known For Boosting Your Rankings, Drive Targeted Traffic, and Grow Your Business with Proven SEO Strategies.
SEO Success for Artisan Craft to Online Visibility
Results After 3 Months
Website traffic increased by 38%
Indexed keywords grew by over 140%
More keywords reached page 1 on Google
Click-through rate improved as more people clicked on search results
Impact
The brand became more visible in U.S. search results
More people interested in handmade items found the site
The brand looked more trusted and professional online
A strong SEO foundation was created for long-term growth
Next Steps
Write 2–3 blogs every month
Test product pages to improve sales
Work toward reaching 6,000 monthly visitors in the next few months
